KnitWarm @ hong kong economic times
(abstract and translate from Chinese newspaper)
The collaboration brought in designs synthesizing traditional craftsmanship and brand-new perspectives for their first ever crossover products, which infused creativity, design and art elements into local classic brands. All together, we reawaken local classic brands’ spirit and relaunch them to achieve new heights!
HK Brands X HK Designers Crossover Products
Camel X Pong
Chicks X agape.IVO.KnitWarm
Red Apple X One Object
Yuet Tung X Tung Hing X Afterwork
AXIS X ByLeona
Chicks ╳ agape•IVO•KnitWarm
For the first time, Rolland, Lincoln and Stanley, three designers from different professional fields formed a team and collaborated with Chicks. Their crossover work brought in art, technology and sustainability elements to Chicks' brand identity.
The packable ScarfWarmer integrates art and lifestyle for styling, while the Seamless Pouch Strap Warmer is made of upcycling PET bottle yarn material, produced in a sustainable way. They both integrated with Hong Kong invented 'KnitWarm' smart textile technology which offers warmth in an innovative way by plugging a rechargeable power bank and align with the brand’s mission of spreading warm
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ReMIX product launch exhibition:
- Covered Piazza, Times Square (13-17 December 2021)
- The Garage, D2 Place TWO (17-23 January 2022)
Retail promotion:
- HKTDC Design Gallery @Wanchai HKCEC store (4 December 2021-3 January 2022)
- BeLife.Store (online) www.belife.store (starting from 4 December 2021)
- HAUSTAGE Store @TST K11 (4 December 2021-2 January 2022)
- Get the Pong @PMQ (starting from 4 December 2021)
- "URBAN MARKET: LESS IS MORE" @Central Market (9-12 December 2021)
- The Barn @D2 Place TWO (10 December 2021-9 January 2022)
- Techstyle X @The Mills (10 December 2021-9 January 2022)
- LOG-ON ToGather @Festival Walk & Fashion Walk (4-23 January 2022), and many others.
source: https://paper.hket.com/article/3134008/%E6%AD%B7%E4%B9%85%E5%BD%8C%E6%96%B0%E7%B6%93%E5%85%B8%E8%81%AF%E4%B9%98%20ReMIX%E8%81%AF%E4%B9%98%E7%94%A2%E5%93%81%E5%B1%95%E8%A6%BD
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